This link from Google’s support pages talks about how Google utilizes location aware crawling. Google’s locale aware - geo distributed crawling As long as you treat Google the same way as you treat visitors, you will be totally fine. don’t disable geo redirection for Google bots. A key point to note in the video is how he mentioned to ensure you treat Google’s crawlers the same way as you would treat a visitor. Here is a video from Matt Cutts (formerly head of webspam at Google) who states that geo based redirection is an accepted practice and is not spam. Google’s view on geo-based redirection and geolocation SEO - redirects to the country specific sub-domain: uk.
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This is primarily because this technique is virtually free as it makes use of existing resources on your site. There has been a large focus on part 2) recently, increasing the conversion rate. There are two parts to increasing sales 1) Increase the number of visitors to your website and 2) Increase the conversion rate of existing visitors. It makes sense, I mean why doesn’t anyone want to see product pricing or available products in their country? This is primarily because it creates an improved browsing experience as visitors are instantly taken to pages that show content relevant to their location. Why do global and multi-national companies do geo based redirection?Īutomatic geo redirection based on the visitor’s country, state or city can provide a big advantage for global or multi-national companies. In this article, we will discuss in detail how Google treats geo location based redirection and the guidelines you can follow to ensure minimal impacts on your SEO. Google evolves, Google is getting smarter, Google likes personalization because geo personalization Is a key factor is increasing conversion rate and user experience. It is nearing 2019 now and most articles on the web regarding this topic are outdated. In most cases, our clients always ask the question ‘How is geo redirecting going to affect my geolocation SEO?’ At Geo Targetly, one of our core services is to offer clients geo-based redirection.